Popular Content established Olympic Granola as a relevant player in the natural foods and energy bar market by starting from the ground up. From branding and identity work, to PR and media kits, to packaging design and POP devices, to a search engine optimized Web site and E-commerce store (the list could go on), Popular Content had a hand in nearly every advertising, marketing and PR function of this once unheard of granola bar maker.

Popular Content developed site has since been retired. Corporate name has since changed to ‘Olmypia’ due to naming conflicts with the US Olympic Committee.