For those thinking that a ‘mobile-friendly’ site isn’t necessary for their business, think again. The effects have been delayed, but the aftermath is beginning to take shape. Recently Adobe released their findings on the effects of Google’s changes to organic rankings for mobile searches and the WSJ’s Digits blog highlights some important points. http://blogs.wsj.com/digits/2015/07/15/googles-mobilegeddon-was-a-big-deal-after-all/
The most unsurprising, yet sobering quote from the story:
…a digital-marketing agency, studied more than 50,000 websites for a month after the changes kicked in. It found that non-mobile-friendly sites fell in Google search rankings, while mobile-friendly sites gained.
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Google has, over the last number of days, been rolling out a new look for some of their more popular Web apps beginning with a modest change to their home page. Gmail and Google Calendar appear to be getting the same treatment (at least as a preview theme for now) which leads me to wonder if this was all due to the fanfare the Google+ interface has been receiving.
Taking Cues From Apple’s Success
Back in 2005 Google hired Andy Hertzfeld, a ‘former Macintosh wizard’ and one of the original designers of the Mac interface. Word has it that despite Larry Paige’s opposition to ‘lavish’ (or imho ‘good’) interface design, Andy was given free reign as the design lead for Google+. Maybe after seeing the favorable reception (at least by initial reviews) that Google+ has seen, Larry discovered that beauty AND speed can harmonize in the cloud.
More at: Google Blog, Gmail Blog, Google Calendar, Google+ Demo, Wired
It’s true, the Pope has beat us to the punch (sadly, we have not yet tweeted a single character). Pope Benedict XVI shot off his first tweet today, and from the forbidden fruit companies’ iPad no less.
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