http://popularcontent.com Creative + Strategy for Commerce + Culture Wed, 19 Dec 2018 17:23:43 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 http://popularcontent.com/2016/04/19/cowboys-italy-tuscany-store-branding/?utm_source=rss&utm_medium=rss&utm_campaign=cowboys-italy-tuscany-store-branding http://popularcontent.com/2016/04/19/cowboys-italy-tuscany-store-branding/#comments Tue, 19 Apr 2016 14:39:41 +0000 Popular Content http://popularcontent.com/?p=479 Austin Texas based, Tuscany Market & Vineyard combined an upscale market, gourmet Italian eatery, and wine bar into a single store concept. Popular Content was recruited to help build the concept’s identity and branding strategy –from the ground up. A creative and comprehensive identity and branding system helped keep the plethora of marketing touch points unified throughout store launch, and laid the foundation for a strong brand position in the Austin retail food market.

 

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